Media Articles
As Hot Tuna perpetuates its brand promise around the globe, a steady stream of news continues to follow the goings-on of its business and branded ambassadors, from athletes, musicians and celebrity spokespersons to designers, management, partners and customers. To follow are some snapshots into the world of Hot Tuna…
2007
- 23 March
- Elle: Super Business Model. - The Money Programme, BBC2 - 19.00
Supermodel Elle Macpherson is developing her business empire. Her lingerie line has sold 40m worth worldwide, and now she is launching a new upmarket range and is trying to break the most important market of all, America. The Money Programme's Max Flint follows the world famous supermodel from design studios to boardrooms in London and LA to discover the business secrets of the woman they call The Body.
- 16 January
- Hot Tuna Summer Classic brings longboards to Victoria - Surfersvillage
Many of the world's best Longboard surfers are in Victoria for this weeks Hot Tuna Summer Classic, the richest Australian Longboard Circuit event this season and the line up includes the current ASP World Longboarding Champion Josh Constable (Noosa) who will be keen to begin his 2007 season with a win
2006
- 18 December
- Hot Tuna finally catches a break - Shares Magazine
Hot Tuna may be a hot brand for surfers, but it was not one of 2005's hot issues.... However, directors believe that the surf clothing and accessories group, which now boasts Elle McPherson on the board, is on a clear recovery path.
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- 11 July
- Elle's hot new role - Birmingham Post
Supermodel Elle Macpherson was yesterday named as an executive director of the surfwear retailer and stock market minnow Hot Tuna. The London-listed Australian company will grant her shares worth almost £1 million and further share options which could peak at £1.5 million…
- 09 July
- Big catch for Hot Tuna - The Telegraph
Elle Macpherson, the supermodel known as “The Body”, is to join the board of Hot Tuna, the Aim-listed surfwear brand, as an executive director. Macpherson will be granted shares and options in the company worth more than £2m at current prices. She will attend all Hot Tuna’s board meetings and advise the company on product development, brand positioning and sales strategy…
- 22 June
- Australian brand Hot Tuna floats on the London Stock Exchange - DNR Magazine
Over the last couple of years, the fervor around boardsports companies going public—or being bought by public companies—is becoming more contagious than the avian flu. Don’t think so? Well, consider the latest IPO by one of Australia’s oldest apparel brands, Hot Tuna, on the London Stock Exchange earlier this fall…
2004
- 02 August
- Hot Tuna to relaunch in America - Transworld Surf
Hot Tuna USA, LLC, has acquired the master license and will re-launch the legendary Australian surf brand Hot Tuna in North America for Spring 2005. The new product line will include men’s and junior’s apparel, shoes and accessories and will debut at the Action Sport Retailer (ASR) tradeshow in San Diego, California…