Hot Tuna sign BPSA UK Champion Micah Lester
26 January 2007
Hot Tuna has stepped up and proved their commitment to surfing in the UK by signing newly crowned BPSA UK Tour Champion Micah Lester.
Micah is without doubt one of the dominant forces in the UK, backed up by his tour win in November. His contest results speak for themselves but it is in his free surfing where he really excels. This will be highlighted in his forth coming self produced movie MVP. This was one of the reasons, aside from his exceptional skills in the water, for signing Micah with Hot Tuna looking for a wide range of skills in athletes coming into the HT family.
Micah will be competing and aiming to regain his title next year as well as taking on various WQS contest, while all the time working on his video projects with project partner and Hot Tuna stablemate Toby Atkins.
This was a natural signing with Toby and Micah being best friends and travel partners. Their dedication to surf is incredible with their commitment to their varied projects being second to none!
Great to have you Micah 2007 is gonna rock!
For further information:
For any more information or images on Hot Tuna please contact james@sportsvision.co.uk or call 07813 619 022.
Notes to Editors:
Hot Tuna International PLC (AIM:HTT) owns the rights to the Hot Tuna brand, a progenitor of global youth fashion, born in Australia with a heritage of authentic surf culture.
Hot Tuna is one of the world’s most iconic names in surf lifestyle and can trace its roots back to 1969 when it was founded by a surfer and his fashion designer wife. Though the label had not been actively marketed over for the last decade, it retained an organic cult status among core action sports enthusiasts.
In June 2005, Hot Tuna International PLC purchased the ‘Hot Tuna’ brand from Frontier International (Holdings) Pty Ltd, listed on AIM in September 2005, and has since started to aggressively market the brand and reinvigorate the business. The Company now owns all intellectual property rights to its name and related iconography, and has put in place key management drawn from the executive ranks of Quiksilver, O’Neill and Ocean Pacific, among others.
Headquartered in the UK, Hot Tuna operates design, marketing and distribution hubs in the USA, Australia and the UK. In its core markets, Hot Tuna sells products, which are directly manufactured in facilities in North America, Europe and in China.
Hot Tuna offices are maintained in Sydney, Los Angeles and London.