Hot Tuna launches Spring/Summer 2007 Collection in the USA
15 August 2006
Hot Tuna (International) PLC (AIM:HTT), a lifestyle apparel brand with authentic surf heritage, is pleased to announce it will be showing its Spring/Summer 2007 collection in two of the top trade shows for fashion and surfwear.
After the successful debut of Hot Tuna's Swim collection at Miami Swim Show from 15-17 July 2006, a market event showcasing top swimwear brands in the USA, Hot Tuna has secured its place as an exhibitor at both the MAGIC and ASR trade shows.
MAGIC is the largest and most widely recognised of trade shows for the apparel industry in the USA. It gathers over 3,600 companies and 5,000 brands and boasts over 100,000 national and international visitors, including a global contingent of decision-makers from every level of distribution, together with fashion and market editors from the world's pre-eminent media outlets. MAGIC is being held in Las Vegas from 28-31 August 2006.
ASR, to be held in San Diego from 8-10 September 2006, provides a showcase of the US action sports and youth lifestyle market and attracts the world's largest and most powerful brands and buyers. ASR attracts more than 450 exhibition manufacturers, 18,000 visitors from over 60 countries and over 7,000 buyers.
Hot Tuna's appearance at MAGIC and ASR inaugurates the first comprehensive women's swim and men's and women's apparel collection from Hot Tuna in 2007. Moreover, the events mark a first look into the work product of the Company's recent appointments of industry veterans Tim Bernardy, Chief Operating Officer; Bryce Cole, International Head of Design; and Alain Mazer, International Marketing Director.
Commenting on Hot Tuna's participation in these trade shows, Ranjit Murugason, Chairman of Hot Tuna, said: "This is an exciting time in the evolution of the business, wherein our successes over the past several months in developing a true vertical business infrastructure with world-class design, sourcing, manufacturing, distribution and marketing competence, will be evidenced commercially. MAGIC is the pre-eminent centre of apparel business in the bellwether market of the United States, and ASR is the focal point for action sports trade: We are very excited about asserting Hot Tuna's rightful place at both venues, and in demonstrating the extraordinary quality and strength of our operations and management."
For further information:
| Hot Tuna (International) PLC | |
| Ranjit Murugason, Chairman | Tel: +44 (0) 20 7372 9799 |
| ranjit_murugason@hottunaplc.com | |
| Seymour Pierce Limited | |
| Sarah Wharry / Parimal Kumar | Tel: +44 (0) 20 7107 8000 |
| parimalkumar@seymourpierce.com | www.seymourpierce.com |
Media Enquiries:
| Abchurch | |
| Henry Harrison-Topham / Chris Lane | Tel: +44 (0) 20 7398 7700 |
| henry.ht@abchurch-group.com | www.abchurch-group.com |
Notes to Editors
Hot Tuna (International) PLC (AIM: HTT) owns the rights to the Hot Tuna brand, a progenitor of global youth fashion, born in Australia with a heritage of authentic surf culture.
Hot Tuna is one of the world’s most iconic names in surf lifestyle and can trace its roots back to 1969 when it was founded by a surfer and his fashion designer wife. The label has not been actively marketed over for the last decade, but has maintained an organic cult status among the core surf and sports enthusiasts.
In June 2005, Hot Tuna (International) PLC purchased the ‘Hot Tuna’ brand from a consortium of investors, listed it on AIM in September 2005, and has since started to aggressively market the brand and reinvigorate the business. The Company now owns all intellectual property rights to its name and related iconography, and has in place key management drawn from the executive ranks of Quiksilver, O’Neill and Ocean Pacific, among others.
While headquartered in the UK, Hot Tuna operates its design, manufacturing, marketing and distribution hub in the USA. Hot Tuna sells product, which it directly manufactures in facilities in the USA, the European Union and in China.
Hot Tuna maintains offices in Sydney, Los Angeles and London.