Carlton Cold sponsorship agreement
11 September 2007
Hot Tuna (International) PLC (AIM:HTT), a lifestyle apparel brand with authentic surf heritage, is pleased to announce that it has signed a sponsorship agreement with Carlton Cold, owned by Foster's Brewing Group. Carlton Cold is aimed at adventure lifestyle-seekers, male and female 18-35 year-olds, as is Hot Tuna's surf apparel.
Carlton Cold will support Hot Tuna's surf team through a number of branding initiatives, and similarly Hot Tuna will support promotions run by Carlton Cold with Hot Tuna merchandise.
The alignment of the two brands will raise awareness of the Hot Tuna brand and also facilitate Carlton Cold's launch of the brand in the UK. This support marketing gives Hot Tuna access to new platforms and is intended to further drive the Group’s penetration of the trendy young adult market.
Niles Juul, CEO of Hot Tuna, commented: 'The joint campaign will be an effective and resourceful way for both Hot Tuna and Carlton Cold to target the surf market; by combining our efforts and supporting each other's promotional activity, we are able to reach a large audience with no outlay in terms of cost. We are looking forward to working with Carlton Cold on these innovative campaigns and to seeing their impact on the Hot Tuna brand.'
For further information:
| Hot Tuna (International) PLC | |
| Ranjit Murugason, Executive Chairman | Tel: +44 (0) 20 7372 9378 |
| ranjit_murugason@hottunaplc.com | |
| Seymour Pierce Limited | |
| Mark Percy / Parimal Kumar | Tel: +44 (0) 20 7107 8000 |
| parimalkumar@seymourpierce.com | www.seymourpierce.com |
Media Enquiries:
| Abchurch | |
| Henry Harrison-Topham / Chris Lane | Tel: +44 (0) 20 7398 7700 |
| chris.lane@abchurch-group.com | www.abchurch-group.com |
Notes to Editors:
Hot Tuna International PLC (AIM:HTT) owns the rights to the Hot Tuna brand, a progenitor of global youth fashion, born in Australia with a heritage of authentic surf culture.
Hot Tuna is one of the world’s most iconic names in surf lifestyle and can trace its roots back to 1969 when it was founded by a surfer and his fashion designer wife. Though the label had not been actively marketed over for the last decade, it retained an organic cult status among core action sports enthusiasts.
In June 2005, Hot Tuna International PLC purchased the ‘Hot Tuna’ brand from Frontier International (Holdings) Pty Ltd, listed on AIM in September 2005, and has since started to aggressively market the brand and reinvigorate the business. The Company now owns all intellectual property rights to its name and related iconography, and has put in place key management drawn from the executive ranks of Von Dutch, Quiksilver, O’Neill and Ocean Pacific, among others.
Headquartered in the UK, Hot Tuna operates design, marketing and distribution hubs in the USA, Australia and the UK. In its core markets, Hot Tuna sells products, which are directly manufactured in facilities principally in China.
Hot Tuna offices are maintained in Sydney, Los Angeles and London. For more information, visit www.hottunaplc.com
About Carlton Cold
Carlton Cold was one of the most innovative and successful brand launches of the early 90s. It remains the beer of choice for young adult drinkers. The taste is smooth, crisp and fresh, but beyond taste the brand's appeal is driven by its attitude and innovative approach - it was the first to be cold-filtered, the first to be packaged in clear glass.
For further information on Carlton Cold and Foster’s Group, please visit www.fosters.com.au.